To celebrate the legacy of iconic rally driver and DC Shoes founder, Ken Block, eBay Motors launched a first-of-its-kind motorsports auction where enthusiasts could bid on 43 storied parts from his personal archive and own a piece of racing history. 

My team developed the concept wrapper for this legendary auction and developed all creative from a video spot to social, earned, and beyond.

The campaign earned +1.06 billion total impressions, a +24% improvement above benchmark, plus a +4.9% CTR for a +5x above benchmark lift, and +9 point lift in favorability of eBay Motors. 

From the auction, $151k was raised to benefit the charity founded in Ken Block's honor.