As official sponsor of McLaren F1 Team during their Constructors Championship season, eBay had a range of earned, marketing, and experiential campaigns to celebrate the collaboration. 

We drove headlines as eBay built a custom Papaya Barracuda for champion driver Lando Norris. 

Then we auctioned that one-of-one ride at the Vegas GP with a casino set-up that drew massive attention. 

We showed up with Fashion x Motors at the Miami GP, with a fan event trackside and a custom fit and ride for model Winnie Harlow. 

Thousands of fans visited our many booths, learning about eBay's motors offerings and lifting consideration.